What Investors Look for Before Putting Money Into a Startup

Parul Singh of Founder Collective shares great advice for entrepreneurs, red flags investors look for, and the most ridiculous pitch she’s seen lately.

If you’ve ever pitched your startup to investors, you know how hard it is (and if not, you soon will). Investors are looking for unicorns — companies they believe will become profitable and sustainable in the long-term.

Most VC pitches fail. This happens because investors aren’t just investing in ideas. They’re investing in the person (or people) behind that great idea.

To increase your funding chances, it helps to get inside the minds of your potential investors. This post will help you do just that.

Meet Parul Singh. She is a principal at Founder Collective, a VC firm based in Cambridge, Massachusetts.

Singh was kind enough to recently answer a few questions about what investors look for before investing. Check out her great tips and advice.

What red flags do you look for as an investor when someone pitches you?

Read more: https://medium.com/marketing-and-entrepreneurship/what-investors-look-for-before-putting-money-into-a-startup-3f3d9d491caf

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