Chapter 7 & 8

Media convergence is when “two different types of media, such when newspapers could also be also reached online (print and digital), are being merged” (Duffy & Turow, 2009, p. 3). Another type of media convergence said by Eric Klinenberg (2009) is “industries who provide news to the public are progressing towards a more ‘flexible accumulation’ in which journalists, reporters, and such, are using digital systems for writing, reporting, and file sharing” (p. 147) Originally, these news staffs personally scavenge for the latest hot topics, but now with society changing and modernizing, the process to create these articles and information have changed drastically.

I feel that we have incorporated many different types of media together in the current years for convenience and efficiency for the public. For example, news articles also on the Internet so that electronics users also have access. But I think that this is not the full capability for media convergence. As society develops with higher technologies, media will also gradually adjust to keep up with the modern changes and therefore, more opportunities and methods of media convergence will appear and be formed. Also, I don’t think full media convergence is attained because currently we focused more on the newer media, the Internet, more than the conventional ones. For example, you can watch TV, listen to the radio, and read the newspaper all on the web, but for some older media like the radio, not as many different medias could be reached there. In my opinion, if there was a time that full media convergence was attained, most of the commonly used technologies can access all other medias.

As said before, one adaptation from print media to the digital age is with how the news articles’ staff members find their information to publish. Klinenberg (2009) calls this “’flexible accumulation’ in which finding news to create will now come from various methods and different media” (p. 147). Another is that print media will adapt to be apart of digital media because that is what the current society is using most frequently. An influencing mass media is to hold a large audience’s attention and lead them to invest, and how would it do that if it doesn’t adjust to what most people in society are using? The Internet has been firmly intertwined with our lifestyles, therefore “digital communications infrastructures are crucial for media convergence since they allow for immediate circulation of content and distribute information in easily editable formats” (Duffy & Turow, 2009, p. 149). That is the foremost reason most printed medias are now also available in digital media and will be most likely in the future.

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