Patrick BurggraafCX — from Marketing to a Board topicYou can run a business and sell products or services without ever using the phrase Customer Experience, and yet it still happens. Customer…Jul 4Jul 4
Patrick BurggraafDigital Customer Experience Elasticity — part IIIIn this article, I argue that the impact of Digital Customer Experience has a significant cushioning effect on demand when the sector is…Feb 21, 2023Feb 21, 2023
Patrick BurggraafDigital Customer Experience Elasticity — part IIIn the previous article I introduced the concept of Digital Customer Experience elasticity and argued that the impact of Digital Customer…Feb 7, 2023Feb 7, 2023
Patrick BurggraafDigital Customer Experience ElasticityCompeting in a global market nowadays has become increasingly difficult and only the creation of long- lasting competitive advantages seems…Feb 6, 2023Feb 6, 2023