Don’t let an algorithm determine if you’re worth hiring or not.

  • How this product (and BrandYourself) evolved.
  • Why this evolution is so important: Online screening can be inaccurate and unfair.

How did we get here? Some background on BrandYourself’s Evolution

Team the night we aired on shark tank

Why it’s important: Online screening can be inaccurate and unfair.

  • Negative Google results are often the product of cyberbullying, and that shouldn’t ruin your career.
  • You can have a questionable social media post and not even realize it. It doesn’t mean you’re a bad person or even a bad employee.
  • Online screening algorithms can lead to less diverse hiring.
  • Online Screening tends to reward people who are good at “personal branding” not necessarily the people who are best at what they do:

Negative Google results are often the product of cyberbullying, and that shouldn’t ruin your career:

  1. 73% of American adults have witnessed online harassment, and 70% of young Americans say they have been victims themselves — Pew Research Center
  2. Experts predict that as many as 40% of all Americans will be digitally shamed — Hate Crimes in Cyberspace

You can have a questionable social media post and not even realize it. It doesn’t mean you’re a bad person or even a bad employee:

Online screening algorithms can lead to less diverse hiring:

Online Screening tends to reward people who are good at “personal branding” not necessarily the people who are best at what they do:

Conclusion

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Patrick Ambron, Co-founder & CEO of BrandYourself.com. Check out my website: http://patrickambron.com/. Or check me out at patrickambron.brandyourself.com

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Patrick Ambron

Patrick Ambron

Patrick Ambron, Co-founder & CEO of BrandYourself.com. Check out my website: http://patrickambron.com/. Or check me out at patrickambron.brandyourself.com

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