How we reversed a $300K/mo burn and hit profitability without laying off a single employee.

Patrick Ambron
Mar 8, 2017 · 8 min read

We explained why profitability was so important and made everybody part of the mission:

We chose a simple, company-wide milestone and repeated it constantly:

Employees were encouraged to present new ideas based on the EBITDA ZERO framework:

We Kept everybody up to date with the company financials:

We Celebrated with everyone once we hit the goal, then set the next milestone:


Patrick Ambron

Written by

Patrick Ambron, Co-founder & CEO of BrandYourself.com. Check out my website: http://patrickambron.com/. Or check me out at patrickambron.brandyourself.com

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade