Lived Through This

We all cope differently


Why won’t Google change the algorithm?

Photo: Spencer Platt/Getty Images


Google provides marketers with more than 1,000 flavors of your browsing behavior to target with ads

Image: Colin Anderson Productions pty ltd/Getty Images


What Google searches reveal that governments won’t

A healthcare worker talks to people in line at a United Memorial Medical Center Covid-19 testing site in Houston, Texas, June 25, 2020. Photo: Mark Felix/Getty Images


There’s no ‘right’ way to quarantine

An illustration of a black silhouette of a young man against a bright red background.
Photo: Rizky Panuntun/Getty Images


Buying ads in a pandemic

A photo of a finger touching a line of code on a screen. There is a loading ring around the word that has been touched.
Photo: Francesco Carta fotografo/Getty Images


It’s easy for anyone to disaggregate your data, and use it against you

Photo: Benjamin Dada/Unsplash


I use ad data to try to save their lives

An illuminated “G” hangs on the wall.
Photo: Tobias Schawrz/AFP/Getty Images


And how you can, too

(Photo by Ciel Cheng on Unsplash)

Patrick Berlinquette

Founder of a NY search ad agency (like we need another). Finding humor in marketing tech’s depravity. AdTech writing @ NY Times. patrickberlin08@gmail.com

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