Google provides marketers with more than 1,000 flavors of your browsing behavior to target with ads

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It’s easy for anyone to disaggregate your data, and use it against you

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I use ad data to try to save their lives

An illuminated “G” hangs on the wall.
Photo: Tobias Schawrz/AFP/Getty Images

And how you can, too

(Photo by Ciel Cheng on Unsplash)

Patrick Berlinquette

Founder of a NY search ad agency (like we need another). Finding humor in marketing tech’s depravity. AdTech writing @ NY Times.

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