During my tenure at Coca-Cola, I’ve worked with diverse business groups from R&D (i.e. beverage impresarios) to marketing and ecommerce. One common theme across these groups: they need to modernize their digital platforms to suit the demands of contemporary workforces and customers — folks whose expectations around digital experiences are molded more by consumer applications like Facebook and Gmail than business platforms like SAP and Sharepoint.

Marrying business needs with workforce and customer expectations about user experience requires purposeful digital product development. …

Patrick Brandt

Technologist, Agilist, Strategist

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