Designing Ready

A Real Life Social Primer

Patrick Felong
2 min readAug 12, 2016

I’m shy.

I’ve spent the past several months building emotional & social skills through classes, books, & daily practice.

Now I can reliably start conversations with new people, make a good impression, & establish rapport when we have something in common. Most importantly, I’ve made quality relationships in the process.

I decided to design a way to help others do the same.

The design process began with observing & interviewing people looking to improve their social skills & social lives. I observed their attempts to meet new people in informal situations & networking events.

The most common issue those interviewed have when trying to meet new people is their fight-or-flight response getting triggered — they get defensive, or leave. Another problem is that they don’t know what to say to start a conversation in the first place.

How do we solve those problems?

Users walked through early paper prototypes to test which content formats are the most natural.

I studied the work of executive coaches, neuroscientists, & social skills trainers.

Performing specific exercises beforehand dramatically increases someone’s comfort level in a social situation. Practicing common conversation-starter phrases up-front keeps them fresh in memory.

Priming is key.

The design guides users through simple activities to prepare them for a social interaction.

Early (left) & final (right) mockups of an activity screen.

Many interface layouts & activities were tested. The final design incorporates the most effective.

This user tried to tap “Get Comfortable” even though it was greyed out. This prompted the question: Would “getting comfortable” first, before the other activities, improve a user’s social outcomes? Nope — A/B testing did not show a significant difference.

The underlying goal of the design is to enable repeated success in social interactions —to build’s the user’s confidence, &, in the long-term, mitigate their shyness.

The app gets you ready to meet new people. I named it Ready.

A succinct value proposition.

Promo video.

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