3 Ways to Test Your Messaging and 3 Tools to Tighten It Up

Shout It Out — Photo by Jason Rosewell on Unsplash

“The future is already here — it’s just not evenly distributed yet.” — William Gibson

Have a story, know why, customer obsession, and be ready to zag — were all key themes for marketers and sales people to take away and apply to their own businesses.

Heather Monahan moderates an engaging and honest discussion between husband and wife entrepreneurs Jesse Itzler and Sara Blakely at Drift’s #Hypergrowth19 Conference at the Wang Theater in Boston.

1. Have a compelling story — look I’m obviously a little biased here (StorySprints.com if you didn’t know), but this was the core theme that came through for the day from multiple speakers, and especially from Jen Rubio of Away, Billy Gene Shaw, Ryan Deiss, along with the capstone of the day Jesse Itzler and Sara Blakely.

What’s your story?

2. Know why — One of the key takeaways from Leela Srinivasan on her journey to CMO was to know why. …

ProfitWell SaaS Subscription Metrics Dashboard

The Top 3 Reasons I’m Thrilled to Be Joining ProfitWell 🤓📈💸

This week is my first as Senior Growth Manager at ProfitWell, better known for the past 6 years as Price Intelligently.

Here are (just) the top 3 reasons I am super-duper pumped to be coming on board.

Joining an A-Team

After interviewing in Boston for a couple of days with the ProfitWell team, it became abundantly clear:

1) How much they care about not just finding talent, but the right talent/company fit, which works both ways. …

Or Why I’m #LongMSP and You Should Be Too

Palace theatre St.Paul — Twin Cities Startup Week Awards night

After my jam packed 3 days at Twin Cities Startup Week here are my top 10 takeaways.

  1. “2017 marked 10x Growth in 4 years” 📈 Ryan Broshar✌🏼 Having been in FL for the last 3.5 years I can attest to this and it really blew me away. I cannot wait to see what the next 4 years has in store with another 10x growth run!
  2. 100+ new connections 🤝 — As my good friend Marty Wetherall put it, Twin Cities Startup Week was like summer camp, and the best part was meeting all sorts of new people working on…

Photo by Thought Catalog on Unsplash

Introducing Learn in Public, a new project I hope you’ll help me with.

“Now friendship may be thus defined: a complete accord on all subjects human and divine, joined with mutual good will and affection. And with the exception of wisdom, I am inclined to think nothing better than this has been given to man by the immortal gods.” -Cicero

What are Depth of Inquiry and Sense of Wonder?

In high school at Trinity School At River Ridge we were evaluated on two things most schools don’t look for in their students: depth of inquiry and sense of wonder.

These two concepts are about showing a deeper level of…

Insights from Kevin Wilde, Executive Leadership Fellow @ University of Minnesota and former CLO @ General Mills

CLOShowPodcast.com | Episode 4 with Kevin Wilde

No? Yes? Maybe??

The reality is, often times learning executives don’t get strategic. But when you ask those three questions, things go well. When you don’t, you get in trouble.

I recently interviewed Kevin Wilde, Executive Leadership Fellow at the University of Minnesota and former CLO of General Mills. Kevin shared when CLOs should say “no,” “yes,” and “maybe” to better focus on what matters.

Accelerate the No

We spend a lot of our efforts adding things (adding value, etc.), but over time we stack our commitments too high.

As the guru Peter Drucker once said, executives should step back annually and test…

Insights from Frank Nguyen, VP of Learning and Performance Sears Holdings Corp.

CLOShowPodcast.com | Episode 3 with Frank Nguyen

What does gamification actually mean?

When people talk about gamification in Learning & Development, they usually mean taking a piece of content and turning it into a game. A lot of us have sat through instructional classes with Jeopardy incorporated. That’s what many people think of when they hear gamification: learning by playing.

Gamification certainly is that, but it can also be so much more in L&D. To truly innovate your company’s learning and development, gamification has less to do with the games themselves and more to do with what you do with your learning data. …

Insights from Dr. Tamar Elkeles, Chief Talent Officer @ Atlantic Bridge Capital

CLOShowPodcast.com | Episode 2 with Dr. Tamar Elkeles

As a learning professional, you’ve been focusing over the years on building and developing talent by managing learning. But times have changed — and so has your role.

Now you need to think about how to build a talent ecosystem to help actively build your company culture and grow your business. One of the keys to winning the war on talent is creating an amazing employee experience that includes a focus on talent development.

I recently interviewed Dr. Tamar Elkeles, Chief Talent Officer atAtlantic Bridge Capital, and she shared her insights on the evolution of the CLO role, and what…

Execution. What Works. Your Users.

Focus on…Execution. Execution. Execution.

Photo via Mark Silva: https://twitter.com/marksilva/status/798332476271693824

Both jason and Gary Vaynerchuk have been beating this drum for a LONG time and I bet if you surveyed 1,000 successful people in tech (and business in general for that matter) on their #1 lesson or takeaway that this would be the answer on the top of the Family Feud “survey-says” style list.

(Side note: How awesome would a tech-based Family Feud be? jason and LAUNCH portfolio Founders vs. Sam Altman and YC founders? Jason M. Lemkin and SaaStr founders vs Chris Sacca, Matt Mazzeo, and Lowercase Founders? Sign me up for that show Steve Harvey!)

During the last…

“The future is already here — it’s just not evenly distributed.” — William Gibson

I’ve heard this quote a few times now while at LAUNCH Festival and it really could be the theme of the event. So many great companies, founders, and people involved in creating and distributing the future are here in San Francisco this week that it is both intoxicating and overwhelming, in a good way. Not enough can be said about jason and all that he and his kick ass team at LAUNCH do for the startup community.

After day 1, it’s abundantly clear that Gibson’s quote…

Patrick M. Hodgdon

I came, I saw, I was curious. Work: Helping Leaders Tap the Power of Story 📚to Unlock Growth 🚀 📈 Play: Family, Faith, Entrepreneur, 🏌️, 🏀

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