Twitter: The Most Important Social Network for Business

Top 4 Reasons Twitter Is Great For Business

  1. Immediately upon joining and creating an account on Twitter, you have direct access to ANYONE else who is also on Twitter. This allows you to put in the work (there is no “get-rich-quick” scheme to networking on Twitter) toward making a real connection with any number and any level of potential customers, clients, advocates, or referrers.
  2. Twitter allows you an inside look into other users lives and more importantly in most cases, what they are interested in, both in business and in life, what they like or don’t like, and often times what they are reading and who they are interested in. This allows you to turn what some would just consider as “stalking” of key influencers and potential business contacts into more of a “bonding” opportunity when done in the right way to engage with them. For instance thanks to Twitter, I know @Jason loves the Knicks, taking his daughter on weekend nature hikes, and looking like James Bond. I know Hunter Walk is a huge fan of Hamilton the Musical. (And I’m not going to throw away my shot to tell you that you should be to!) I know Ryan Hoover has a serious La Croix addiction. I know JulieFredrickson is the next great startup CEO because she doesn’t sleep, know’s her unit-economics, and likes to work from her Casper bed on the reg. When you join conversations around people’s interests and use Twitter to better understand who they are, you are much more likely to be able to engage with them and give yourself an opportunity to build a relationship.
  3. The top movers and shakers in the business world, who are often “super-connectors,” don’t get as much value out of the social network dedicated to business, LinkedIn. (Which is still a great platform for business!) Everyone wants to connect with them and they are inundated with connections requests which they almost always don’t need to grow their ownbusiness. A lot of them, however, are active on Twitter and if you know how to patiently engage them as in step 2, are indeed accesible.
  4. If you are looking for customers for a consumer business, a quick advanced Twitter search can be very useful to find users either looking for your product or unhappy with a competitors. Just last month I met with Edgar Blazona and we talked about his startup that sells custom by-the-inch sofas, BenchMade Modern. I did a quick Twitter search and immeadiately found quite a few unhappy sofa purchasers venting on Twitter about their bad experiences that he then reached out to. It might take 10, or 20, or 100 to turn them into a customer. But they are all opportunities of people he knows are or were in the market.
  • adam bain steals Black Friday Ads from Facebook
  • Jeff Weiner, CEO of LinkedIn, engaging users on Twitter to talk about the new version of the LinkedIn Mobile App and recruit beta testers.
  • And just last weekend I saw Dennis R. Mortensen, CEO of, jump in and engage in a discussion around AI assistants, which his company is working on.
  1. You should be using Twitter for business and networking if you aren’t already. Here’s a great resource to help you create a strategy for user acquisition by Austen Allred.
  2. LinkedIn is a great platform and still a great resource for making business connections, but I personally think Twitter allows you to make better/higher ones if you’re willing to put in the work.




I came, I saw, I was curious. Work: Helping Leaders Tap the Power of Story 📚to Unlock Growth 🚀 📈 Play: Family, Faith, Entrepreneur, 🏌️, 🏀

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Patrick M. Hodgdon

Patrick M. Hodgdon

I came, I saw, I was curious. Work: Helping Leaders Tap the Power of Story 📚to Unlock Growth 🚀 📈 Play: Family, Faith, Entrepreneur, 🏌️, 🏀

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