hybrid ad man and startup guy. Build brands at http://archermalmo.com and blog at http://patrickwoods.com.
Edit: after reading, checkout the followup to this post, Six Examples of Strong Homepage Headlines.
A Famous Ad Man on Mediocrity
The conversation often goes like this:
Me: My ad agency works with startups to get their name, brand messaging, and marketing strategies…
In some circles, “marketing” is a four letter word.