Patrick Woods

hybrid ad man and startup guy. Build brands at http://archermalmo.com and blog at http://patrickwoods.com.


The 2-second “Rule”

Or, What Your Startup’s Homepage Should Really Do


Edit: after reading, checkout the followup to this post, Six Examples of Strong Homepage Headlines

I’m not sure where it originated, but there’s an oft-quoted “rule” of marketing in startup circles that claims the first priority of a website is to explain what the company or…


Can Agencies and Startups Get Along: secrets of the agency-startup relationship

Startups and agencies can mutually benefit from working together, but getting it right…


In a Two-sided Marketplace, Build a Hen House


“You’ll need a lot of sellers and a lot of buyers!” says anyone giving advice to a startup working on a two-sided marketplace.


A Trend Is Always a Trap

A Famous Ad Man on Mediocrity


“No one ever got fired for buying IBM,” as the saying goes.


The Myth of the Product that Sells Itself


The conversation often goes like this:

Me: My ad agency works with startups to get their name, brand messaging, and marketing strategies right.
Person: That’s interesting, but don’t the really great products just sell themselves? They don’t really need marketing.


Great Marketing Is Not the Enemy of Great Product


In some circles, “marketing” is a four letter word.

For some, it’s as if marketing is the enemy of product, and that a great product will somehow find a way to sell itself. The implication is that marketing is needed only when the product isn’t good enough.If you need marketing, you’re doing something wrong.


Six Examples of Strong Homepage Headlines


After publishing “Why Does Your Startup Sound Like a Startup?” and “The 2-second ‘Rule’” a couple weeks ago, several commenters on Hacker News and elsewhere requested I write a followup with examples of companies doing homepage copy the right way.

The examples below are just good examples. In other words, I’m not saying they’re…


The 2-second “Rule”

Or, What Your Startup’s Homepage Should Really Do


Edit: after reading, checkout the followup to this post, Six Examples of Strong Homepage Headlines

I’m not sure where it originated, but there’s an oft-quoted “rule” of marketing in startup circles that claims the first priority of a website is to explain what the company or…


Why Does Your Startup Sound Like a Startup?


Edit: after reading, checkout the followup to this post, Six Examples of Strong Homepage Headlines

Have you noticed that if you visit a couple dozen websites of YC or TechStars companies, each one kinda feels like the same person wrote the headlines for all of them? They all sound like a startup website, or perhaps what a…