Great Marketing Is Not the Enemy of Great Product

Patrick Woods
Jun 19, 2013 · 3 min read

Elements of marketing can augment elements of product, and vice versa.

Real value can be created in the cases where facets of marketing and elements of product overlap.

  • Transactional emails: are they sensitive to the realities of user behavior as seen within the app?
  • Overall aesthetic: is there design consistency between the personality and texture of your name, logo, marketing assets, and user interface?
  • Blog posts, white papers, case studies, and other marketing assets: do they reflect the attitudes and beliefs of users? do they account for data about usage and allow that data to influence the direction?

Thanks to Dan Price

    Patrick Woods

    Written by

    I help founders drive change through data and story at

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