Patrick WoodsThe Evil Twin: a technique for taking an outside view of your strategyWhen faced with setting your strategy or making an important decision, how do you know you’ve considered enough diverse options?May 5, 2020May 5, 2020
Patrick WoodsWhat I learned raising money as a first-time founderEven though I can’t fully prepare you for what’s coming, I hope my experiences will shed some light on parts of the process I found…Feb 11, 2020Feb 11, 2020
Patrick WoodsinInitial Commit MessagesHow Do You Know if Your Messaging Matters?Use the “Turn & Tell It Test”Oct 29, 2018Oct 29, 2018
Patrick WoodsinInitial Commit MessagesHow to Conduct a Competitive AnalysisThe step-by-step guide for startups, with tools & examplesOct 19, 20181Oct 19, 20181
Patrick WoodsinInitial Commit MessagesTips for Maximizing the Brand Strategy CanvasThe Brand Strategy Canvas removes the guesswork from developing a brand strategy. Here are a handful of tips that will help your team get…Oct 17, 2018Oct 17, 2018
Patrick WoodsinInitial Commit MessagesRead a Preview of “The One Page Brand: a Strategy for Startups”I’ve worked for two startups and consulted & advised many more, and across all that experience, I’ve noticed one consistent theme: startup…Sep 28, 2018Sep 28, 2018
Patrick WoodsinInitial Commit MessagesHow to Avoid Brand DriftFounders must define their startups’s brand positioning, or someone else willSep 5, 2018Sep 5, 2018
Patrick WoodsinInitial Commit MessagesMy Simple Brand Positioning Statement Template for StartupsTry this one-sentence approach for making your startup’s brand strategy actionable.Sep 5, 2018Sep 5, 2018
Patrick WoodsinInitial Commit MessagesA Simple Technique for Better B2B HeadlinesUse this approach today to make your customer the center of your writing.Aug 19, 2018Aug 19, 2018
Patrick Woods3 Mind Hacks to Make Your CSMs More EffectiveAre these cognitive biases impacting your team’s performance?Jul 30, 2018Jul 30, 2018