How to Save the Anime Industry from Itself

Patrick Macias
5 min readJun 20, 2019

An interview with Terumi Nishii Part 2

By Patrick Macias

Manga panel from Crown of Ouroboros by Terumi Nishiii

Terumi Nishii is an animation director and character designer who has had a long career in Japan working on such hits as One Piece, Pokémon, and JoJo’s Bizarre Adventure: Diamond Is Unbreakable

In April 2019, Terumi made headlines when she tweeted in English about difficult working conditions within the anime industry, flat out telling her audience of mostly foreigners, “No matter how much you like anime, it is not advisable to come to Japan and participate in anime work. Because the animation industry is usually overworked”.

In part 1 of my interview with Terumi, we zero in some of the biggest problems facing animators in Japan today. In this concluding part, some possible solutions are discussed…

We’ve talked a lot about the problems facing the anime industry. What are some of things that can be done to help it?

Currently, I am working at a company that is trying to hire talented artists as actual employees (not contractors) and is teaching them digital methods to make Japanese-style anime using technology.

We’re starting to see some anime come out now that was made using CGI but it looks like old hand drawn 2D style, so I believe there could be a solution using both methods to create a hybrid.

There are advantages and disadvantages for making anime with either CGI or 2D, but I think there are more advantages if we move towards a digital process. There is a lot of waste when you make anime using the old analog method. So I’m trying to figure out how to merge the two styles together so that viewers can still enjoy Japanese style anime while taking advantage of technology to make it a more efficient process.

Another big advantage of going digital is that we can work with overseas vendors easily so they can participate in the process, too.

What can anime fans do to help people working in the industry?

I get this question a lot from anime fans in Japan. They say things like, “We buy lots of anime goods, but the money never gets to the creators and they are still struggling. What can we do?”

The easiest and most popular solution now is to go to a fan event like Comiket and buy doujinshi (a self-published book) direct from an animator working on your favorite show. When you do that, your money goes directly to them.

Then there are things like Pixiv FANBOX, which is a bit like Patreon. I have a Patreon account too, but it’s a little bit hard for me to manage because I have to do everything in English and I don’t know how to communicate so well with overseas fans. But I guess that’s one method for international fans to support animators that are working on projects that they like.

What else do we need?

We need more people like Vince Shortino who understand the industry but see the injustices and the problems and then passionately try to fix them. We need people like that help us figure out how to help creators make money.

The Netflix series Saint Seiya: Knights of the Zodiac features character designs by Terumi Nishii

What about overseas companies who are heavily investing in anime?

We have not felt the effects at all. You often hear about big budgets going towards anime, but I don’t feel like a lot of that money is being spent on great artists.

Payment is another challenge. Because of the way that payments are made to the industry, they may be partial payments or it takes a while for payment to happen. When a projects is commissioned they say, “Ok make 12 episodes. We will start paying you after you complete 12 episodes.”

That’s not necessarily a bad thing but it’s not the way that anime has normally been made in the past, so that might be affecting the way that budgets are spent now. It’s a new process. Nobody is really used to making anime this way so it might be difficult to manage it.

A good way to do it would be if small teams could make the entire production in-house, without outsourcing, like Mecha Ude.

Mecha Ude is an example of a 2D and CGI hybrid anime

Utilizing small teams that do high quality work without a bunch of checkers in between would be one way to increase efficiency. But there’s not a good training process to get animators to the level where they don’t need a bunch of quality control.

What’s happening now is that someone makes a first cut, then a second cut and then the animation is brushed up and finalized. The person who does the brush up should be the person doing the animating from the very beginning.

The problem is we don’t have those kinds of highly skilled people because there isn’t a good training process and industry doesn’t pay the good artists enough. If then people who could produce high quality animation were being paid correctly then you would see more people stick around.

Do you have anything else you’d like to say to foreign anime fans?

Every time I go overseas to an anime event, there are always fans that come to me and say, “I want to be an animator too. How can I become part of the industry?” At these events, I’m usually pretty polite and soft on these issues. But I think that if these young people really want to enter the anime industry, they can try, but they really need to understand the conditions: there’s no union for workers and there’s not a lot of protection.

I feel bad that I may have said things that would discourage aspiring animators from overseas. I didn’t really intend to do that. I just wanted artists who want to enter this industry to understand that the conditions are pretty severe right now. They should understand that before they try to enter this world.

I actually want foreigners to enter this industry to help to change it for the better. So I really do welcome them to enter this industry.

Artwork from Crown of Ouroboros by Terumi Nishiii

This interview has been edited for clarity and brevity

Patrick Macias is the editor in chief of Otaku USA magazine. He is also the original story author of the anime series URAHARA.

Terumi Nishii on Twitter (English): nishiiterumi1

Terumi Nishii on Patreon:

TokyoScope podcast (contains full interview)