Now, I know there are sceptics who believe that an experiment which involves a team’s force testing has nothing to do with creativity. So I want to show you how fewer people working on a problem, can bring you one of the best creative results possible.
Why Small Teams Win And Bigger Ones Fail
Eugen Eşanu

It’s not just scepticism: pulling on a rope is a basic and easily modelled physical activity. Whereas creative work has historically evaded accurate analysis in any deep sense.