Cast a Wide Net, and Keep What You Catch 🎣 — Introduction Welcome to Week 9 of our Definitive 10 Step Guide to DTC! Today, we’re going to talk on the multiplying effect that happens when you combine two areas we’ve talked on in the series, together. We’ve discussed in Week 7 how today’s leading digital-first brands are taking a more omni-channel…

Your DTC Cheat Sheet for all things Amazon — Introduction In all areas of life, it’s good to keep an open mind. If you had told us a few years ago we would be buying brands and selling our products on Amazon, I wouldn’t have believed you. But if you stay closed-minded, you might miss out on the opportunities that…

Let’s talk Direct-to-Consumer 101 Introductory note: While this 10 Part Guide is essentially a Direct-to-Consumer playbook, the term ‘DTC’ is often a bit of a misnomer when describing the eComm industry. Most businesses are ‘digitally-native’ in that they are started online but are often more multi-channel businesses — meaning they sell online (direct)…

Your DTC Cheat Sheet for all things supply chain — Introduction: An Unprecedented Time In the world of eComm, we make and sell physical products. To make these products, you need to set up and operate an efficient end-to-end supply chain. …

Your DTC Cheat Sheet for Company Culture The Power of Culture The culture you create serves as both the backbone and the conscience of your company. When things go well, your culture will help celebrate the moment as a team, while staying humble and focused. A strong culture and values will also not allow you to get distracted, prideful and complacent. …

Your DTC Product 101 Cheat Sheet — The power of a great product When you have a great product that’s profitable on its own and that people love — you’ve built the foundation for a sustainable and durable business. When you have one of these killer products on your hands, your team’s confidence becomes infectious. We’ve been fortunate…

Your DTC Marketing 101 Cheat Sheet — After Week 1: Branding & Week 2: Community, we’re back for Week 3 to talk on all things Marketing. In the eComm world today, there are two ways to think of marketing: Foundational and Performance. Let’s review both, beginning with Foundational. Part I: Foundational Marketing ‘Foundational marketing’ can best be described as mastering the…

Welcome back for the second installment in our Definitive 10 Part Guide to DTC. This is your ‘Community Building 101 Cheat Sheet.’ — When we launched Pattern, we sought to build a ‘DWC’ (Direct With Consumer) business. By this, we meant we were going to seek conversations and community-building with our consumers, not just marketing and selling to them. Our original business architecture was to create a profitable, sustainable family of brands, and…

Week 1: Welcome to the First Week of Our Series, the Definitive 10 Part Guide to DTC 🧰 — For Week 1, we are going to talk on Branding, and why it matters for your business. DTC strategy may be ever evolving, but the fundamentals of good branding remain the same. Let’s jump in by breaking down some basics, like what is a brand? Hint: It is not just…