At Pattern, we’re a part of a new business model for the country’s growing community of e-commerce brands.
We set out to build Pattern as a scalable family of brands with the mission of helping our generation find daily enjoyment in their homes. We are building this by acquiring home-centric businesses with great products that fit with our mission and our community. And in doing so, give entrepreneurs the exits they deserve.
It’s our honor to officially welcome Letterfolk into the Pattern family. Their products not only promote enjoyment in the home, but they also have incredible business fundamentals.
Founded by husband and wife duo–Johnny and Joanna Galbraith–six years ago in Salt Lake City, Letterfolk offers products that allow you to personalize your home. The brand embodies a new American ideal of a warm, inviting, hands-on home. Behind their bestselling product, the Tile Mat, they’ve built up a loyal audience of hundreds of thousands across the U.S.
When we asked Johnny and Joanna what it means for them to have Letterfolk join Pattern, they replied with, “This is an incredibly meaningful milestone for us. We’ve followed and admired the Pattern team from afar for years, and we’re so excited for the brand and our customers during this next chapter of Letterfolk’s journey under Pattern’s stewardship.”
Like one of our favorite companies, Pixar, everything at Letterfolk is framed as an adventure to explore and a safe haven for curiosity, whether for adults or children. As part of the Pattern family, our goal is to stay true to Letterfolk’s founding DNA and build upon the incredible work done by Johnny and Joanna around the product, brand, community, and marketing.
We are seeking to acquire brands with real stories, strong connections to their communities, and products that people engage with. When you have those pieces in place, our job becomes about providing a sustainable path forward for brands that are truly special and one-of-a-kind. If you’re a brand owner and you’re interested in learning more, please reach out to us here.
Lastly, to our growing community, thank you for your support, and we couldn’t more excited to bring you Letterfolk.
Thank you,
Pattern
