Kian PattonAthlete InfluenceIn the early 1990’s discussion was sparked in the sports world by Nike’s commercial of Charles Barkley claiming, “I’m not a role model.”Dec 14, 2019Dec 14, 2019
Kian PattonAthlete Branding and the Fan InteractionIn today’s media-driven world, professional athletes spend vast amounts of time, effort, and money properly branding themselves to an…Dec 14, 2019Dec 14, 2019
Kian PattonExcusing Athletes of Crimes and AbuseWe all know Kobe Bryant, Ray Lewis, and Floyd Mayweather as all-time greats in their sports. They have been recognized and praised by fans…Dec 13, 2019Dec 13, 2019
Kian Patton“I’m not a role model”While simultaneously selling the image of Michael Jordan as the ideal athlete role model, the multi-billion dollar corporation, Nike, sold…Dec 10, 2019Dec 10, 2019