co-founder and creative director of doubleshot creative, love all things technology, dog, wine, food, tropical, photography or outdoors related.
People don’t want what you make; they want what it will do for them. They want the way it will make them feel. And there aren’t that many feelings to choose from.
No amount of paid media is going to turn bad creative into good content.
This is a key part of the LEGO philosophy; embed little surprising moments of play into everything. Although perhaps this isn’t surprising for a toy company. However, this approach is now being appl…