This guy was a genius. His solution was simple: create a stable system to unify his business.
Though the process of achieving this was extremely complex, he understood that for his business to grow and expand, his system has to be in place. So it did not matter if he had high rates or not. People buy with their emotions. If the money transfer would be easier in Fugger bank, we’d go there.
What a great history lesson for the day :)