Pat Villaceran
Jul 30, 2017 · 1 min read

This is what every content creator should be looking for. Yes, there are tried and tested ways of improving headline, SEO, etc., but at the end of the day, if your work is good…nay… great, then it almost becomes non-debatable if you’ve done your job or not.

You’re also right when you say it’s all about the audience. It’s about what you want to tell them and message you want to impart. It doesn’t matter if it’s a popular opinion or not. If you believe this will bring them value, then go for it!

So, yes. F*ck data! I come from both sides of the coin, but when it comes to doing the “creative” part, data should be the last thing on your mind.

    Pat Villaceran

    Written by

    ➡ Mogul, author, social entrepreneur. Discover my multi-faceted world and my vision. 🖋’Vie la vie dans l’intérêt général, pour le sommum bonum.’