When Dr. Alan McClure first reached out to me about his cannabis-consulting website project I had to stop and pinch myself. An opportunity to enter the cannabis industry without even having to try? Impossible! This was already one of my secret business goals for 2022 — which I thought would…

With a DIY sex-coaching resource + automated email sequence — New clients often come to me asking for “a website or maybe a landing page” to support their brand story. Never one to get pedantic about the nuance of marketing terminology, I usually just smile and quickly clarify the difference between a landing page and a single-page website — which…

(Originally published by Valerie McDonnell on Risetointimacy.com) Hey how are things going? I know that can be a hard question to answer right now. So far we’ve survived a global pandemic, white supremacy is on the rise, and war is breaking out in Europe. Remind me again which century we’re…

5 Essential elements of a brand story website — Something catches your eye. You stop. Go back a bit. Closer inspection reveals something curious: a mirror set cleverly into the surface. Despite your reservations you can’t help but touch the image and it swings inward: a gateway to a passage lined with etchings telling a familiar story. The hallway…

Streamline your user experience with foolproof content organization — There’s a lot of factors that contribute to your search engine optimization (SEO). All related to how people search online for solutions to their problems. Most small businesses need some level of SEO structure to help them get found by people who need their stuff. Sure there are other ways…

How to think about your website copy — Like many fledgling small business owners and solopreneurs, Pamela Hock googled budget website development services when she started her practice, and clicked on some high-volume low-touch agency that cranks out template websites for naïve new business owners. Here’s the website they did for her mental health counseling business:

It’s that time of year again. Soon we’ll see gyms swarming. Healthfood aisles stripped bare. Newly polished resumes flying through the air. And social media buzzing with new campaigns for running shoes, meal replacements, online classes… Whether business goals or personal, the start of the new year is a time…

Learn the elements of a successful brand-story website through this real-world project review — What follows is a brief storyboard of a two-part website rebrand and business strategy pivot: From social work to sex therapy From therapy to coaching In February 2020 I decided I wanted to learn more about sex therapy so I cold-emailed a number of local sex therapists pitching my copywriting…

Mental health is a complex system of memories, emotions, behaviors, and experiences. It’s constantly changing, constantly reflecting new (or old) circumstances, fears, and people. It’s all too easy to take our loved ones for granted, especially in fraught times like these. …