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Paul Blumer
Paul Blumer

117 Followers

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Published in

Cannabis Explorations

·May 9

Cannabis Gummies: Food Scientist vs. ChatGPT

Dr. Alan McClure is a food scientist specializing in cannabis edibles. A client recently asked him about using ChatGPT to find a gummy recipe, so the mad scientist/flavor expert decided to set up an experiment. The first and last thing to remember about this program is that it is not…

Cannabis

9 min read

Cannabis Gummies: Food Scientist vs. ChatGPT
Cannabis Gummies: Food Scientist vs. ChatGPT
Cannabis

9 min read


Published in

Cannabis Explorations

·Dec 19, 2022

12 Days of Cannabis Holiday Treats

Going gourmet with your ganja? Gotta get seasonal with your edibles production. This time of year, that can mean a lot of things to a lot of people. Which opens up plenty of opportunities to enchant your cannabis consumers with various plays on traditional holiday treats. Whether you’re a cannabis…

Cannabis

7 min read

12 Days of Cannabis Holiday Treats
12 Days of Cannabis Holiday Treats
Cannabis

7 min read


Published in

Better Marketing

·Sep 23, 2022

Ideal Customer Avatar: Understanding Your Brand Story Hero

Digital marketing requires more than just technical knowhow. Packing your website with SEO keywords, setting your demographics on Google Ads, finding all the right hashtags…playing the numbers game and getting eyes on your stuff is just one small element in a much bigger picture. Effective marketing also requires empathy, creativity…

Digital Marketing

6 min read

Ideal Customer Avatar: Understanding Your Brand Story Hero
Ideal Customer Avatar: Understanding Your Brand Story Hero
Digital Marketing

6 min read


Published in

Better Marketing

·Aug 26, 2022

What Is Brand Voice in Digital Marketing?

Brand voice is the style, tone, and vocabulary that make your brand come alive. It’s not your voice; it’s the voice of the guide that leads potential customers to solutions they need. Your brand is that guide. Every inch of your website and online marketing materials is a chance to…

Brand Voice

8 min read

What Is Brand Voice in Digital Marketing?
What Is Brand Voice in Digital Marketing?
Brand Voice

8 min read


May 25, 2022

27 Essential Polyamory/Non-monogamy Terms & Definitions

A small but growing number of people are discovering — and proving — that monogamy as our culture understands it is not the only way to be happy in successful relationships. It’s just one of many. An estimated 17.5 million people in the United States practice polyamory and other forms…

Polyamory

9 min read

27 Essential Polyamory/Non-monogamy Terms & Definitions
27 Essential Polyamory/Non-monogamy Terms & Definitions
Polyamory

9 min read


Published in

Cannabis Explorations

·Apr 22, 2022

Cannabis Food Science — Brand Persona & Website Development

When Dr. Alan McClure first reached out to me about his cannabis-consulting website project I had to stop and pinch myself. An opportunity to enter the cannabis industry without even having to try? Impossible! This was already one of my secret business goals for 2022 — which I thought would…

Cannabis

10 min read

Cannabis Food Science — Brand Persona & Website Development
Cannabis Food Science — Brand Persona & Website Development
Cannabis

10 min read


Published in

The Startup

·Mar 28, 2022

How to Make a Landing Page for Lead Generation

With a DIY sex-coaching resource + automated email sequence — New clients often come to me asking for “a website or maybe a landing page” to support their brand story. Never one to get pedantic about the nuance of marketing terminology, I usually just smile and quickly clarify the difference between a landing page and a single-page website — which…

Landing Pages

8 min read

How to Make a Landing Page for Lead Generation
How to Make a Landing Page for Lead Generation
Landing Pages

8 min read


Mar 17, 2022

Intimacy Coaching Amid the Chaos

(Originally published by Valerie McDonnell on Risetointimacy.com) Hey how are things going? I know that can be a hard question to answer right now. So far we’ve survived a global pandemic, white supremacy is on the rise, and war is breaking out in Europe. Remind me again which century we’re…

Relationships

7 min read

Intimacy Coaching Amid the Chaos
Intimacy Coaching Amid the Chaos
Relationships

7 min read


Published in

The Startup

·Mar 17, 2022

Writing a Website? Read This First

5 Essential elements of a brand story website — Something catches your eye. You stop. Go back a bit. Closer inspection reveals something curious: a mirror set cleverly into the surface. Despite your reservations you can’t help but touch the image and it swings inward: a gateway to a passage lined with etchings telling a familiar story. The hallway…

Web Development

5 min read

Writing a Website? Read This First
Writing a Website? Read This First
Web Development

5 min read


Published in

Better Marketing

·Feb 18, 2022

How to Use Content Pillar Pages for SEO

Streamline your user experience with foolproof content organization — There’s a lot of factors that contribute to your search engine optimization (SEO). All related to how people search online for solutions to their problems. Most small businesses need some level of SEO structure to help them get found by people who need their stuff. Sure there are other ways…

SEO

5 min read

How to Use Content Pillar Pages for SEO
How to Use Content Pillar Pages for SEO
SEO

5 min read

Paul Blumer

Paul Blumer

117 Followers

I write about brand story marketing, sex & mental health, and other human entanglements | www.quillpoweragency.com

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