Going gourmet with your ganja? Gotta get seasonal with your edibles production. This time of year, that can mean a lot of things to a lot of people. Which opens up plenty of opportunities to enchant your cannabis consumers with various plays on traditional holiday treats. Whether you’re a cannabis…

Digital marketing requires more than just technical knowhow. Packing your website with SEO keywords, setting your demographics on Google Ads, finding all the right hashtags…playing the numbers game and getting eyes on your stuff is just one small element in a much bigger picture. Effective marketing also requires empathy, creativity…

Brand voice is the style, tone, and vocabulary that make your brand come alive. It’s not your voice; it’s the voice of the guide that leads potential customers to solutions they need. Your brand is that guide. Every inch of your website and online marketing materials is a chance to…

A small but growing number of people are discovering — and proving — that monogamy as our culture understands it is not the only way to be happy in successful relationships. It’s just one of many. An estimated 17.5 million people in the United States practice polyamory and other forms…

When Dr. Alan McClure first reached out to me about his cannabis-consulting website project I had to stop and pinch myself. An opportunity to enter the cannabis industry without even having to try? Impossible! This was already one of my secret business goals for 2022 — which I thought would…

With a DIY sex-coaching resource + automated email sequence — New clients often come to me asking for “a website or maybe a landing page” to support their brand story. Never one to get pedantic about the nuance of marketing terminology, I usually just smile and quickly clarify the difference between a landing page and a single-page website — which…

(Originally published by Valerie McDonnell on Risetointimacy.com) Hey how are things going? I know that can be a hard question to answer right now. So far we’ve survived a global pandemic, white supremacy is on the rise, and war is breaking out in Europe. Remind me again which century we’re…

5 Essential elements of a brand story website — Something catches your eye. You stop. Go back a bit. Closer inspection reveals something curious: a mirror set cleverly into the surface. Despite your reservations you can’t help but touch the image and it swings inward: a gateway to a passage lined with etchings telling a familiar story. The hallway…

Streamline your user experience with foolproof content organization — There’s a lot of factors that contribute to your search engine optimization (SEO). All related to how people search online for solutions to their problems. Most small businesses need some level of SEO structure to help them get found by people who need their stuff. Sure there are other ways…