Creativity was another of ChatGPT’s conquests. Here’s why it’s more computable than we think.

Paul Pallaghy, PhD
10 min readApr 17, 2023

GPT’s creativity may not be earth shattering, but it’s serviceable and highly usable for brainstorming or even production.

How did this happen?

Creativity is not easy. But it is computable. Ish. CREDIT | Scholarships Hall

We’ve all seen it

GPT can generate surprisingly good:

  • Poetry & lyrics
  • Non-fiction essays, reports & books with creative introductions, logical arguments, apt examples and pithy conclusions
  • Fictional stories, premises, treatments & screenplays
  • Marketing campaigns
  • Analogies, metaphors and ironies
  • Brainstorming sessions for inventive project plans, products, marketing and engineering

And that’s besides providing knowledge and solid logic. Most of the time.

And anyone who thinks GPT is just regurgitating its training material? Nope.

Instead, it’s deciphered human thinking and logic . . and creativity. In fact GPT is pretty bad at regurgitating. Nowhere in GPT’s neural nets does it store a single piece of training verbatim. Rather, it’s discovered and stored the essence of humanity in its word statistics.

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Paul Pallaghy, PhD

PhD Physicist / AI engineer / Biophysicist / Futurist into global good, AI, startups, EVs, green tech, space, biomed | Founder Pretzel Technologies Melbourne AU