Paul LevchukLTV forecasting — introductionLTV forecasting is a tool to understand customer value better, it’s not a goalSep 16Sep 16
Paul LevchukLTV and behavioral signalsUser actions and Time To Value are not clear answersJul 81Jul 81
Paul LevchukCAC payback period vs LTV / CACWhich campaign optimization strategy will win?Jun 17Jun 17
Paul LevchukWhen do you need to use the LTV projection?The 4 most common use cases of using LTV in marketing.May 92May 92
Paul LevchukAll user cohorts are noisy, but some can tell you a storyUse statistics approach to tell a storyApr 1Apr 1
Paul LevchukHow to color and read user cohorts properlyCohort data is varying but that does not mean you need to overreact to these fluctuationsMar 21Mar 21
Paul LevchukHow to build user cohort properlyMany analysts and even analytics vendors need to correct this mistakeMar 151Mar 151
Paul LevchukBlended retention vs Cohort retentionNever use the blended calculation to figure out user retentionMar 9Mar 9