Paul Levchuk – Medium

Home

Library

Stories

Stats

Paul Levchuk

RF matrix — Frequency dimension

Frequency — is a good proxy for customer value

Feb 10

RF matrix — Frequency dimension

Feb 10

RF matrix — the magic of Recency

Recency is a key signal of a customer’s future value

Jan 7

RF matrix — the magic of Recency

Jan 7

RF matrix — introduction

The simplest approach to managing customers' life-cycles

Dec 21, 2024

RF matrix — introduction

Dec 21, 2024

LTV forecasting — how good the corrective models are

Stress test of model correction approach

Oct 22, 2024

LTV forecasting — how good the corrective models are

Oct 22, 2024

LTV forecasting — battle for accuracy

What if you don’t have any new correlated signals?

Oct 1, 2024

LTV forecasting — battle for accuracy

Oct 1, 2024

LTV forecasting — introduction

LTV forecasting is a tool to understand customer value better, it’s not a goal

Sep 16, 2024

LTV forecasting — introduction

Sep 16, 2024

LTV and behavioral signals

User actions and Time To Value are not clear answers

Jul 8, 2024

LTV and behavioral signals

Jul 8, 2024

CAC payback period vs LTV / CAC

Which campaign optimization strategy will win?

Jun 17, 2024

CAC payback period vs LTV / CAC

Jun 17, 2024

CAC payback period benchmarks

When the ideal world faces reality

Jun 10, 2024

CAC payback period benchmarks

Jun 10, 2024

CAC payback period

Is this a reliable alternative to the LTV/CAC metric?

Jun 2, 2024

CAC payback period

Jun 2, 2024

Paul Levchuk

Paul Levchuk

Paul helps companies optimize user engagement & retention. Here he shares his findings about user behavior.

Following

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams