The Hidden Potential of Thank You Pages: A Course Creator’s Guide

Thank you pages are an often overlooked part of a course creator’s marketing strategy.

After putting great effort into creating the course and its sales page, people often drop the ball. I’ve seen some dreadful thank you pages that basically have a single line of text saying, “Thank you for your purchase. Please click here to download.”

This not only creates a very poor user experience, but it undermines the credibility of the creator’s business.

In this article, we’ll look at three different ideas to make your thank you pages more useful, depending on your particular needs.

1. Set Expectations and Next Steps

A solid starting point is to congratulate your new student on their wise choice to enroll in the course. Then let them know essential information such as:

• How to access the course material
• How you will give course login information
• Where to ask questions if there are any problems, e.g., with logging in

Example:

“Thank you, John, for choosing the ‘LinkedIn Accelerator’ course. We’re thrilled to have you on board! You’ve just taken the first step toward building a high-performing personal brand on LinkedIn.

Get ready to expand your connections and get more inbound inquiries and sales!

Please check your email for login details and access instructions. Your learning journey begins now!”

2. Conduct a Survey

If you have a relatively new course, you may want to get more information from buyers to provide feedback into your marketing system. This could include asking questions about what prompted them to buy the course.

This feedback can then be used to update your sales page and promotion emails with relevant messages.

Example:

“Thank you for choosing the ‘LinkedIn Accelerator’ course.

Your feedback is incredibly valuable to us as we continuously strive to improve our offerings. Could you please take a moment to share your thoughts through a brief survey?

It won’t take more than a few minutes, and your input will help us serve you better. Rest assured, your responses will remain completely confidential, and we won’t share any personal information. Your honest feedback helps us maintain the highest quality standards.

As a token of our appreciation for your time, we’re offering a chance to win a Free LinkedIn profile Review for completing the survey. To get started, simply click the button below to access the survey.”

3. Make an Upsell

Use the thank you page to suggest complementary products or services. For instance, you can offer a discounted bundle with related courses or access to your flagship product (available at a higher price). If you don’t have another product, you could offer 1-on-1 coaching over Zoom or some type of ‘Done For You’ service.

Example:

“Unlock even more value with our personal 1-on-1 Coaching Sessions.

I’ll provide personalized coaching sessions where you get direct feedback on your LinkedIn profiles and content strategy.

These sessions are currently available at a special discounted rate for existing customers!”

Final Thoughts

Don’t let your thank you page be an afterthought. It can be a treasure chest of useful information to help understand your customer’s needs. It can also be a useful tool to ensure you’re running a profitable business.