Paul Zanetti
Jul 20, 2017 · 2 min read

Very thoughtful post. Though, YouTube has never been profitable with over 1 billion monthly users, and over $4billion in revenue. According to YouTube’s CEO, Susan Wojcicki, the Google-owned video platform is still in ‘investment mode’ with no profitability in sight.

Re: Ads.

While YouTube monetizes with its in-video ads, they have to be watched, in other words, moving pictures demand your full attention, whereas audio can be listened to anywhere, anytime — running, driving, while working on your laptop, making a meal, tuning up the classic car in the shed, trimming the hedges etc.

Audio is unique.

In fact one of the most successful online blog entrepreneurs, Pat Flynn (www.smartpassiveincome.com) says that if he were to choose one platform it would be audio.

While Pat is specifically referring to podcasts, essentially the principle is the same.

He writes:

Podcasting Fits Into People’s Lives

Podcasting is the only online content platform that allows for passive, or indirect consumption. In other words, people can actively listen and learn from a podcast while also doing something else (i.e., working out at the gym or driving to work) at the same time. If you tried to read a blog post while driving (don’t do that please!) or working out at the gym (one-handed push-ups only?), it’s not going to be a great experience.

As a podcast listener, you don’t have to keep your eyes on a video, or on a screen to read a blog post. You can consume content as a listener without disrupting your day-to-day life. It can be, if you want it to, a seamless part of your routine. That’s goals for a podcast creator.

Think about this: the average commute time in the United States is 25.4 minutes according to the US Census Bureau. That’s 25.4 minutes of podcast audio your audience can be listening to! You’re giving people an opportunity to learn more about you and your brand in an environment where the other content platforms can’t really go.

There are other reasons Pat goes into, but the one above underscores the strength of audio over video.

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Paul Zanetti

Written by

CEO QuickMedia. Cartoonist. Blogger. Libertarian. Mid Century Modern Enthusiast and Collector. Custom Car Designer and Creator. Classic Car Restorer.

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