Paul SchmidtHow to Use Marketing Budget KPIs for Decision-MakingLearn how to measure efficiency and departmental alignment with your marketing budget, and download our free marketing spend template.Oct 4, 2020Oct 4, 2020
Paul SchmidtinSmartBug MediaSaaS Growth Strategies: 5 Systems for Generating Repeat BusinessAs your business grows, retaining your existing customer base becomes just as important as generating new customers. A leaky funnel in a…Jul 17, 2020Jul 17, 2020
Paul SchmidtinSmartBug Media9 SaaS Marketing Growth Hacks to Get You to the Top of the Market FastLearn the SaaS metrics to track and 9 ways to grow customers, reduce churn and increase LTV.Jun 10, 2020Jun 10, 2020
Paul SchmidtinSmartBug MediaNext-Level Marketing Reporting: Your Top 5 BI PlatformsFrom business owners to senior executives to marketing managers to frontline staff, entire organizations are utilizing one type of software…Oct 30, 2019Oct 30, 2019
Paul SchmidtinSmartBug MediaHow to Build Online Reviews for your Professional Services CompanyWhat social proof do you have for showing your prospects and customers that your organization can provide the quality of service they…Oct 17, 2019Oct 17, 2019
Paul SchmidtinSmartBug MediaCleaning Up Offline Sources: How to Use HubSpot Workflows for Closed-Loop ReportingGathering original source data is key to pulling closed-loop reporting in HubSpot. Original source data tells us how users originally came…Sep 25, 2019Sep 25, 2019
Paul SchmidtinSmartBug Media12 Ways Amazon Optimizes Product Pages to Drive BillionsIt’s a culture of testing, iterating, and analyzing that helps Amazon swallow up more and more industries. However, there are still…May 31, 2019May 31, 2019
Paul SchmidtinSmartBug Media12 Trust Signals to Boost Your Conversion RateYour customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals…Mar 5, 2019Mar 5, 2019
Paul Schmidt6 Ways to Leverage Review Sites to Drive Inbound SalesSales teams have endless channels to identify and connect with potential customers. One of which, review sites, can play a pivotal role in…Dec 5, 2018Dec 5, 2018
Paul Schmidt3 Contextual Lead Nurturing Tactics to Speed Up Your PipelineContextual marketing has increased marketers’ abilities to create unique experiences on their website for each user. When a visitor…Nov 28, 2018Nov 28, 2018