PinnedPaul GasséeThe Greatest Sales Mistakes Founders MakeBlue skies, rolling hills, and earned perspiration. I was on a Saturday bike ride in Marin with a group of friends months ago. As can…Jul 26, 2023Jul 26, 2023
Paul Gassée1 Myth, 1 Home Run & 1 LessonMyth: When writing outbound copy, being formal or professional is helpful.6d ago6d ago
Paul Gassée3 Levels of ObjectionsLet’s harken back to my 29-year-old self (a whopping 15 years ago). I’m in Maui with family at Thanksgiving. And I cut away for an hour…Sep 24Sep 24
Paul GasséeStartup Myth: “Our product sells itself.” 1 Myth, 1 Home Run & 1 Lesson — 2nd InstallmentMyth: Our product will sell itself if we demo it well.Nov 4, 2022Nov 4, 2022
Paul GasséeOne Terrifying Lesson in SalesHalloween was just upon us. Costumes, candy, screaming children, and spooky stories. And if you’re lucky, a glass of wine to soothe the…Nov 4, 2022Nov 4, 2022
Paul Gassée1 Myth, 1 Home Run & 1 LessonMyth: When writing outbound copy, being formal or professional is helpful.Aug 18, 2021Aug 18, 2021
Paul GasséeSelling Through CrisisIt’s been a series of tidal waves. First came the news of a virus coming out of Asia’s wet markets. Then came the cruise ships that were…Apr 9, 2020Apr 9, 2020
Paul GasséeEmail is an ad unit (and other advanced tips for outbound)Several months back, I wrote about learnings I had garnered while building out outbound for Whitetruffle a few years ago, and with several…Apr 17, 2019Apr 17, 2019
Paul GasséeHow to take your outbound sales to the next levelYou’ve just figured out an early path to revenue. A basic way to sell your product. It’s not a bulletproof process, but it has garnered…Dec 24, 2018Dec 24, 2018