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Paul Gassée

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Paul Gassée

The Greatest Sales Mistakes Founders Make

Blue skies, rolling hills, and earned perspiration. I was on a Saturday bike ride in Marin with a group of friends months ago. As can…

Jul 26, 2023

The Greatest Sales Mistakes Founders Make

Jul 26, 2023

Paul Gassée

Goodbye Mimi: A Tribute to My Colorful Grandmother

Dec 26, 2023

Goodbye Mimi: A Tribute to My Colorful Grandmother

Dec 26, 2023

Paul Gassée

Startup Myth: “Our product sells itself.” 1 Myth, 1 Home Run & 1 Lesson — 2nd Installment

Myth: Our product will sell itself if we demo it well.

Nov 4, 2022

Startup Myth: “Our product sells itself.” 1 Myth, 1 Home Run & 1 Lesson — 2nd Installment

Nov 4, 2022

Paul Gassée

One Terrifying Lesson in Sales

Halloween was just upon us. Costumes, candy, screaming children, and spooky stories. And if you’re lucky, a glass of wine to soothe the…

Nov 4, 2022

One Terrifying Lesson in Sales

Nov 4, 2022

Paul Gassée

1 Myth, 1 Home Run & 1 Lesson

Myth: When writing outbound copy, being formal or professional is helpful.

Aug 18, 2021

1 Myth, 1 Home Run & 1 Lesson

Aug 18, 2021

Paul Gassée

Selling Through Crisis

It’s been a series of tidal waves. First came the news of a virus coming out of Asia’s wet markets. Then came the cruise ships that were…

Apr 9, 2020

Selling Through Crisis

Apr 9, 2020

Paul Gassée

Email is an ad unit (and other advanced tips for outbound)

Several months back, I wrote about learnings I had garnered while building out outbound for Whitetruffle a few years ago, and with several…

Apr 17, 2019

Email is an ad unit (and other advanced tips for outbound)

Apr 17, 2019

Paul Gassée

How to take your outbound sales to the next level

You’ve just figured out an early path to revenue. A basic way to sell your product. It’s not a bulletproof process, but it has garnered…

Dec 24, 2018

How to take your outbound sales to the next level

Dec 24, 2018

Paul Gassée

Always Be Listening

We’ve all been seduced by a good sales pitch in movies or in TV series. By the strong close or the moving speech. Michael Douglas as…

Dec 24, 2018

Always Be Listening

Dec 24, 2018

Paul Gassée

12 Lessons in Early Stage SaaS Sales

It was late 2013. And a close friend of mine, the CEO of a seed-stage startup tapped me on the shoulder and handed me the keys to the…

Dec 24, 2018

12 Lessons in Early Stage SaaS Sales

Dec 24, 2018

Paul Gassée

Paul Gassée

Founder 2X. Currently: SaaS Sales Coach/Consultant to Startups. Former: sports talk radio host/blogger & Head of Sales @Whitetruffle. Product of France & US.

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