Paula NegrescuThe endless conquest of followers’ engagement…Everybody surely agrees that today Social Media are a major part of every brand communication strategy. When launching a new product on the…Sep 23, 2015Sep 23, 2015
Paula NegrescuRelais & Chateaux : the French refinement!The Relais & Chateaux concept was born 60 years ago thanks to a couple: Marcel and Nelly Tilloy who owned La cardinale hotel and restaurant…Sep 17, 2015Sep 17, 2015
Paula NegrescuExperiential Luxury and Christmas SpiritChristmas celebration will begin soon… and like every year, the euphoria that comes with it will start. Every brand will release its…Sep 9, 2015Sep 9, 2015
Paula NegrescuHow the Titans of the Hotel industry compete in the virtual arenaIn the course of the last decade our society progressively turned itself towards a very virtual way of communication. Nowadays if you have…Sep 3, 2015Sep 3, 2015
Paula NegrescuinGlobal Luxury ManagementNespresso: when coffee is not just “coffee”…Each morning after my breakfast I am pleased because I know the next thing I am going to do is have a small cup of the best nectar in the…Aug 26, 20152Aug 26, 20152