The packaging that speaks
Dr. Bronner’s packaging not only speaks by itself (literally) but continuously innovates the packaging industry. In 1960–70 Dr. Bronner’s soap became the iconic soap of the era and the young people grooved on label’s call for peace. It also became the largest personal care company certified under USDA’s National Organic Program (2003) and also became the pioneer of the 100% post-consumer recycled plastic bottles. The company was certified as Fair Trade company in 2007.
Emanuel Bronner, a third-generation master soarmaker from a German-Jewish soapmaking family, founded Dr. Brooner’s in 1984 and used the labels on his superb ecological soaps to spread his message: “We are All-One or None!”, what means that we must realise our unity across religious & ethnic divides or perish.
The family-owned business is still spreading this message today, keeping the original design on the current product’s labels and honouring the founder’s vision by continuing to make high-quality products with social & environmental responsability.
What’s more, Dr. Bronner’s is a pioneer in using 100% post-consumer recycled (PCR) polyethylene (PET) plastic bottles for al the liquid and pump soaps. They use the uncommon recycling method “Bottle-to-bottle”, which is the recycling of plastic bottles into new bottles. Approximately half of their post-consumer recycled plastic bottles are made of CarbonLite, a resin made of plastic sourced from curbside pick-ups in California. Some bottles are made from locally-sourced 100% post-consumer recycled PET, and may even include some plastic from old Dr. Boronner’s bottles. This system allows to conserve the virgin resources, reduce landfill, and capitalise on the energy already invested in making the products.
But this doesn’t end here. The company also dedicates their profits to changing innovation to help make a better world. Their research is focused on bio-plastics, making sure the plants used in production are sustainably grown and not made from pesticide-intensive genetically modified (GMO) corn as well as to the use of renewable resources like plants and bacteria to create a petroleum plastic alternative. Even though this technology is still in its early stages, they have a great hope for the future of this potential industry-changing innovation.
