This quote really is perhaps the crux of your essay “Apple is a fashion brand that makes jewelry that connects to the internet”

I had an iPhone 3G, and then never went back to Apple for anything personally. I’m much more into wearing low key brand clothing, small logos, etc. If it looks good, I dont care if its from Old Navy or YSL, I will consider buying it. So this resonated with me. I felt Apple was shallow and still is.