Learn how to measure the success of the Enterpr… — Paul Cook — Quora
Well, enterprise mobility isn’t really everyone’s cup of tea. To implement and measure the success of mobile apps is nothing different. If you measure an app’s success, it will allow you to get a true and detailed insight into the development as well as the deployment of your mobile application.
In this article we shall list out a few essential mobile attributes that should be kept well in check and measured successfully to develop the usage metrics:
Managing Costs and the Revenues
Now, for any enterprise, to maximise the profit costs and revenues should be well managed. For any business the revenue should be high, but the cost should be a bit low, it will gradually show profit and it would simply go out of business if the capital in hand runs out. It is quite essential to know about each and every part of your enterprise mobility strategy, which in result will help you calculate the qualitative costs against the monetary benefits of the provided solutions, also including, rise in the sales and also the profitability.
You might also want to read : Most Important Criteria For Creating A Successful Mobile Application
The Application Latency
Basically latency refers to is the total amount of time taken in a request for a response. Now, the ground rule here is to get the response in one-second time. With effective tracking API latencies, it is important for you to keep an eye, on the response time for applications that are powering the APIs. Reports suggest that, 60% of users usually abandon the transaction or may also delete the application, if the total response time is found to be over 3 to 4 seconds. It is important for your app to grow at a faster rate but it is equally important to handle the number of users at one time.
Application Stability
We all are aware of the fact that Stability is the basic requirement for any given app. If your app is well programmed, there are less chances of it to crash. Basically, app stability relies upon the whole mobile experience, including the mobile platform, the usage, type of the app, and more. The average crashing rate of an app is about 2% to 3%. The crash rates that have been seen on Android 6.0 (Marshmallow) and iOS 9 presently are 2.52 % and 2.70 %, respectively. With the help of technical metrics you will be able to know about the problems faced by your users while using your app. It is important to collect the data, based upon the devices as well as the platforms.
It is necessary to examine the given crash rates and also the errors by the devices operating system and carrier to resolve the issues.
User’s Device Type
If you capture the user’s favoured device type for an enterprise app, it shall help you to measure the usage of the mobile app. This will help you to find out the devices that are jail broken and carry a security risk. These statistics will help you with better understanding of the devices average life and software.
Usage of the application
Here is a fact for you, there are around 50 million apps downloaded on a daily basis and surprisingly 95% of the applications are discarded in a month. Well this is quite disturbing, isn’t it? It is quite necessary for you to measure how often users are accessing the application. Finding out how much time users are spending on your app will only do well to you and give you an idea about who are your frequent users and who aren’t. You can increase the productivity as it shall reveal about the specific group of employees using your app. This might also lead to the inclusion of new features and also marketing campaigns.
With that being said, these 5 points will help you measure the success of your enterprise mobile apps.
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Originally published at paulcook.quora.com.