Paul Cook’s Blogs

This article will take you to a brief educational journey to help you gain more traffic strength and successful conversions. After reading it, you will be able to identify weak links and make suitable changes to your website and its content.

Make Customers Adore Landing Pages

Don’t baffle your visitors by involving them into viewing of multiple aspects. Limit your focus to only a few important things. If you have an offer to offer, treat it with a catchy and creative headline with concise language, clarity and easy understanding. Don’t overdo texts and avoid long-winded description.Don’t promise something that you can’t give. Show them reviews and social proof so that visitors can trust you.

Usher Visitors To Action Pages

Call to Actions need to be precise and properly aligned with your brand goal. Make it look relevant, well-positioned and treated with right choice of colors to make people notice it. With that being said, try not to emphasize on using excessively gaudy colors for Call to Action buttons. The buttons must be evocative of what comes next once customers click it. Don’t give customers hard time predicting the result they would get upon clicking.

Optimize the website around customer’s problems

If you create a website with exhaustive problem solving approach, it will sure show you good number of visitors swarming in for further check. While you design a website, one thing to remember is that you are doing it for customers and not for your own personal pleasure and comfort. Create the exemplary user experience for customers:

Accentuate main content by not overfilling sidebars with unnecessary stuff.Minimize the level of navigation to make it straightforward. Content style and context must meet business process and be error free. Break the lengthy text and articles into digestible sections, paragraphs and bullets. Make sure your target audience is able to read and understand the content. Include rich media like quality images and product videos for clear explanation.

Does your website interact?

Quality, relevance and education are three core elements of any perfect content of successful website. Content is what makes you the king among other rival industries sharing the same niche as yours. Make your words talk to visitors through rich content. This is what you can do to craft impressively strong content.

Inject quality to your content to make it read worthy. Write researched facts to support your words and prove you are an expert in what you do. Don’t write to sell; write for readers and people who can convert eventually. Maintain lighter tone to engage readers and encourage them to take action.