What is Branding?
Ganesha Lufthansa
1

And I’d argue that part of Coke’s brand is the unique bottle (even though almost nobody drinks glass bottles anymore), the “psst” sound when you open the can, and the product itself.

Like what you read? Give Paul Dughi a round of applause.

From a quick cheer to a standing ovation, clap to show how much you enjoyed this story.