Live Video: It’s Not About The Content
Matt Hackett

One of my mentors said “it’s not about LIVE, it’s about LIVELY.” How interesting can you make it? Boring material done live is still… boring.

I found the Live on Periscope an interesting novelty for about a week, and then again when I could watch a pay-per-view event that someone else was streaming. But the novelty wore off. Same with FB Live. Kind of interesting when professionals jumped in, but now I had to turn off the notices because they were coming way too often.

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