One of my mentors said “it’s not about LIVE, it’s about LIVELY.” How interesting can you make it? Boring material done live is still… boring.
I found the Live on Periscope an interesting novelty for about a week, and then again when I could watch a pay-per-view event that someone else was streaming. But the novelty wore off. Same with FB Live. Kind of interesting when professionals jumped in, but now I had to turn off the notices because they were coming way too often.