Paul C. Eze
Young Nigerian Entrepreneur, Impresario & Writer | Co-founder @ http://ngcareers.com)
Building a Clan of Fanatic Users
4 Insights Startups Can Learn from Nigeria’s Religious OrganisationsThis past Sunday morning I was reflecting on the ways some of the world’s religious organisations succeed in keeping thousands, and in some cases, millions of people hugely loyal and steadfastly following their laid down doctrines. Religious organisations, especially in Nigeria, have become big brands with high levels of identity and loyalty among millions of followers. While many of these religious organisations deploy strategies bordering on manipulation and a host of other unsavoury means…Paul C. Eze5 min read