Interesting, because I saw this poster at the Millbrae BART station today and it made enough of an impression on me that when I ran across this article on M , I was really surprised. I think the thing that grabs you the most about the poster is the natural beauty that jumps out at you. No phony sexuality, little makeup just a great fresh face and she looks smart, ok maybe it’s the glasses, but she looks intelligent. It’s unusual cause you see so little of this type of depiction of women in advertising. Hopefully a lot of young women will be drawn to tech because of this ad to help balance the makeup of the male dominated tech world. Unfortunately this ad will also draw more men to tech hoping to meet women like this.