How Zano Raised Millions on Kickstarter and Left Most Backers with Nothing
Mark Harris
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Thanks for the article, though I would have liked to see a bit more focus on Kickstarter itself and how much the backers influenced and possibly assisted with ruining this project. Though the biggest contributer was to order thousands of parts without a prototype and try and assemble the Zano in the UK where cost is higher than the far east.

Much of the report confirms what many of the reasonable expected. This was a task to far for the creators and they got swamped. Much due to their backers, can we have this, yes. Can we have that, yes, what about this, also yes. They just didn’t know when to say ‘No’ and also actually over-communicated. Whilst we are backers, many think they are buyers and have a real say and a real issue with not getting what they want when they want it. It would have been far better to say this project is delayed and to sit tight (other projects have gone this way and have worked out). It is clear that those it charge loved the attention and were proud.

It was disappointing to find out that they had lied about past achievements and just how fake the promotional video was.

I do believe that they really wanted to create Zano, though and were swept away.

What I still find troubling is the ‘bury my head in the sand’ approach by Kickstarter. They continue to do to little to late. They have kept their 5% with the ‘it’s not my fault approach’. Many didn’t get anything back and this gesture would have spoken volumes.

I understand the crowdfunding approach and the risk involved, but this was different, their were lies from the start and the project was completely mismanaged. With the amount of money pedged there was no reason this project shouldn’t have been completed.

Promoting a crowdfunded item via their site brings about a certain responsibility. The blunt term that says ‘no refunds from us’ cannot be the complete get out clause without assuarances. There needs to be a deeper analysis of projects, pictures and videos and if funding reaches a certain point above the initial target then a follow up to this. I would also like to see a slow release of funds. The initial target (£125,000 in Zano’s case) to start the project and then a negotiated release based on stretch goals.

I have learnt a lesson from this. If it’s good enough to raise millions on Kickstarter, it’s worth waiting to pay a small amount more when it is actually on sale and reviewed.

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