Photo by Nana Dua on Unsplash

Cryptocurrency and NFTs are the talk of the town now. And there are two key storylines that I keep seeing brought up:

  1. NFTs and the eye-popping amounts of money being paid for them
  2. The energy usage and carbon emissions of blockchain networks

What are non-fungible tokens (NFTs)? I’ll point you to Linda Xie’s excellent primer on what they are, and why they have value. The short version is they are digital representations of something that is provably unique. Non-fungible means it is unique and not equivalent to anything else. Proving something is unique in real-life is trivially easy. Obviously your…

The Nori team and our advisors at Techstars in fall 2019

Back in 2015, I decided that I wanted to work on something bigger and more important than the consulting job I was in. Climate change seemed like an obvious choice, because of course more people were going to pay attention to this ever growing issue. Once I made that decision, I started asking the question, “How do we solve climate change and make it just go away?” It seemed sort of obvious to me that if the problem is that there are too many greenhouse gases in the air, then the solution is to pull those gases back out and…


  • Fixing climate change requires pulling CO2 out of the atmosphere. There are many methods to do this already, but none at any scale.
  • People need financial incentives to invest in R&D and create new carbon removal businesses. A marketplace for carbon removal is necessary.
  • First-generation carbon markets were a good idea, but fundamentally flawed. They are rife with corruption and fraud because the CO2 certificates trade hands many times and because an unknowable number of transactions happen off-book.
  • The solution is two-fold: 1) put all records of transactions on a public ledger, and 2) separate the trading, so that carbon…

Flygskam is an invented Swedish word for “flight shame.” There’s some evidence that Europeans especially are flying less because of guilt over putting CO2 in the air. Flying less is a fine thing to do. In general, the world needs to emit less.

But we can also remove our emissions after we’ve put them up in the air.

Carbon emissions should be treated the same way society treats garbage. We pay for collecting and storing our trash responsibly so that it doesn’t linger in our communities or end up in places it shouldn’t.

We’ve never had the ability to do…

2018 has been an incredible year for us at Nori! When we planted our stake in the ground and began our mission to reverse climate change we knew we weren’t doing it alone. We’ve had the good fortune of working with so many fantastically helpful people who care about the mission of reversing climate change. Most importantly from that, we’ve learned a lot about the market that we’re building, the customers who we’re trying to serve on both sides of the market, and how to adapt our work to make us more successful in the long run. …

New collaboration brings ag software and digital CO2 marketplace together to help farmers increase profits while reducing their carbon footprint.

SAN FRANCISCO and SEATTLE (Nov. 29, 2018) — As farmers worldwide increasingly turn to digital tools to improve both their profitability and sustainability, a new collaboration announced today will offer them an opportunity to gain revenue while also assisting with carbon sequestration in their soil.

Granular gives farmers access to software and analytics that enable them to make confident, data-driven decisions to increase their overall profitability. Nori is creating a digital marketplace to provide farmers the ability to generate revenue…

We’ve already written about Why Nori needs its own cryptocurrency, so this article is more about the blockchain aspect, and why a distributed ledger is crucial to operating a fair and transparent carbon removal market.

Many people are pushing back on the need for blockchains to solve large problems these days, even the US Department of Homeland Security.

It’s 2018, and for the second election in a row, advocates for Washington state placing a tax/fee on carbon emissions are disappointed with the results. And yet, our ever-growing carbon emissions are a dangerous problem, and climate change continues to grow as a threat. So now what?

Climate change is a simple arithmetic problem: there are too many greenhouse gases in the atmosphere. And there are only two ways to deal with that problem:

  1. Prevent existing sources of greenhouse gases (e.g. carbon dioxide from coal, oil, and natural gas, carbon in soils, etc.) …

Disclaimer: what follows is my personal opinion and should not be construed as legal advice. If you are contemplating a token launch or securities transaction, it is imperative that you consult your own attorney.

I’ve previously written about debunking myths about security tokens. In that article, I showed how the SEC has given guidance that because tokens sold before an application or network is operational are examples of investment contracts, then sales of them must be compliant with securities laws in the US. …

Disclaimer: what follows is my personal opinion and should not be construed as legal advice. If you are contemplating an ICO or securities transaction, it is imperative that you consult your own attorney.

In the United States, the Securities and Exchange Commission has begun issuing guidance around how cryptocurrencies being sold in ICOs are to be treated. The commissioner of the SEC, Jay Clayton, said in his February testimony to Congress, “I believe every ICO I’ve seen is a security.”

This isn’t terribly surprising. The SEC has been issuing statements that have leaned this way for several months now.


Paul Gambill

I’m into blockchains, decentralizing, and reversing climate change. CEO of @paulgambill

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