Adopting a mobile-first strategy can help transit agencies move with agility to bridge the gap between existing services and the increasing demands of riders for on-demand offerings and convenience. Some riders are still turning to more convenient options, like rideshare or car share. Mobile ticketing can help position transit as a convenient option and make the experience of taking transit — from planning to payment — feel inviting, simple, and instantaneous.
But, what else can mobile ticketing do beyond add convenience and speed to a rider’s journey?
Innovative Mobility and Transportation Planning Professional