Beyond Mobile Ticketing: How to Achieve More from your Fare Collection System

Adopting a mobile-first strategy can help transit agencies move with agility to bridge the gap between existing services and the increasing demands of riders for on-demand offerings and convenience. Some riders are still turning to more convenient options, like rideshare or car share. Mobile ticketing can help position transit as a convenient option and make the experience of taking transit — from planning to payment — feel inviting, simple, and instantaneous.

But, what else can mobile ticketing do beyond add convenience and speed to a rider’s journey?

With consumers spending five hours a day on mobile devices (92 percent of…