Paul IsaksonBe The Brand You Wish To See In The WorldA lot of companies say they want to have a brand like Apple. The problem is, they copy the wrong things. If you really want to be more like…Jul 29, 2013Jul 29, 2013
Paul IsaksonHow To Become A Master PlannerA bit of my advice to people interested in becoming an account planner/brand strategist, inspired by Bruce Lee.Jul 19, 20131Jul 19, 20131