Mission, vision, values and other fru-fru things
I believe the quoted text above describes mission rather than purpose (what you’re trying to accomplish and how, as stated further down).
A purpose has no end and it has value in itself because it’s why you do anything. Purpose is reflected in what you decide to do right now and all points in the future (not just someday).
I hope more people discover and use purpose with their companies too! Here’s some more fuel for that fire: