the big dream, the thing you wanna accomplish at the end. The way you’re gonna make yourself or your company a cult.
Purpose Is Your Business Identity!
Philippe Araujo
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Mission, vision, values and other fru-fru things

Great article!

I believe the quoted text above describes mission rather than purpose (what you’re trying to accomplish and how, as stated further down).

A purpose has no end and it has value in itself because it’s why you do anything. Purpose is reflected in what you decide to do right now and all points in the future (not just someday).

I hope more people discover and use purpose with their companies too! Here’s some more fuel for that fire:

Weeding Out The Fluff: Your Startup’s Core Purpose