Choose technology wisely. We thought a single code base could create a web version, but we were wrong.
An (amateur) wine maker’s journey through app development
Susan Campbell-Weir

Susan, I absolutely agree that a deliberate choice for the technology questions is a must. However, I have to point out that a single code base with cross-platform tech is certainly an option — even for startups with future picky users.

It’s important for founders to understand the pros and cons, but apps written exclusively for iOS, Android, or other platforms are most times unnecessary when you’re getting started.

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