A subtle, yet important, act of leadership.

Photo by Zoë Gayah Jonker on Unsplash

We all can’t be leaders at all times, and my guess is that many people don’t wish to be leaders most of the time.

What’s unusual then, is that we rarely invest our time and thought in the opposite.

When was the last time you seriously considered who to follow? Sure, we choose our political candidates, who to follow on Twitter and Instagram, subscribe to specific podcast hosts and read our favorite author or journalist’s work.

But, be honest, those decisions probably took less time than it took you to buy your car.

These important choices span our personal lives…


How leaders like Lincoln and Marissa Mayer capitalize on paradoxical personas.

A single attribute can often characterize historical leaders.

We follow the The Visionary wherever they point us, we trust The Professor’s sage account of history, and the hard charging Wunderkind inspires the kid in all of us.

Even those within our personal spheres of influence could be summed up as “Thought Leaders”, “Straight Shooters”, and “Loyal Advisors”.

But one characteristic has led the crux of the leadership research over the last century, and for good reason.

It’s a characteristic you don’t quite know how to describe, but you know it when you see it. …


by John Westrock on Unsplash

A common relationship during the Roman Empire was that of a Patron with his Anteambulo. Often an artist, writer, or performer, the relationship consisted primarily of the Anteambulo fulfilling small tasks, delivering messages, or running errands in exchange for money, food, or favors.

The literal definition of Anteambulo is ‘a person who walks in front and clears the path’, which was, in fact, a task the young artist would perform while traveling the streets of Rome with his Patron.

The modern equivalent might be that of an apprentice or the collegiate internship.

But this concept of ‘clearing the path’ is…


Prudence gets a bad rap.

Immanuel Kant, recognized as a central figure in modern philosophy, put prudence on trial against morality, arguing that doing what is morally right supersedes any debate whether the means to a specific end, in the long term, are in fact, justified.

Robert Hariman, in his book Prudence: Classical Virtue, Postmodern Practice, explains that Kant is indifferent to prudence. So much so that he calls it a “nonmoral, hypothetical imperative, which merely advises us as to the technical means we might employ to achieve happiness.”

Never mind the negative connotations of timidity, slowness of thought or…


What follows is a list of journal entries I’ve made since launching Hivecast in January of 2017. They are neither chronological or sorted by topic, simply listed as they were written in my journal with very little editing.

My hope is that these thoughts are helpful to other individuals launching or growing startups of their own.

Prepare Yourself

If you’re a non-technical founder looking to build a tech product, pay someone to give you some basics. …


I have to be honest, I’m too late on writing this article. It’s already happening and it’s only the beginning.

Traditional brands, celebrities, and YouTube stars have been doing this for years and it’s always the Politicians (more specifically their campaign advisors) that are too late to the party.

Rand Paul is diving head first into it and he’s already seen some success. Candidate and President Obama was the tipping point obviously, but his campaign only touched upon the possibilities this strategy has to offer.

Now consider for a moment your favorite television news network. It doesn’t matter if you watch MSNBC, CNN, or Fox, just consider the media they play in. …

Paul Lemley

Optimistic Marketer // @PALemley on Twitter

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