Paul Bailey
Paul Bailey

Paul Bailey

Creative strategist | Brand consultant, commentator, educator and perpetual student| Previously agency founder

Editor of Brand In Process
446 Following
386 Followers
·

Latest

Paul Bailey
Jul 9, 2018 · 4 min read

The Brand Architecture No One Talks About

Brand architecture is the structure given to the brands which are owned by one…

Paul Bailey
Jun 20, 2018 · 4 min read

How Unexpected Partnerships Can Fuel Brands

Adidas and IKEA recently announced they were joining forces in a slightly surprising…

Paul Bailey
May 3, 2018 · 5 min read

Why Brand Change Triggers Emotional Reactions

Brand is used to appeal to peoples’ emotions, by…

3

Paul Bailey
Apr 13, 2018 · 3 min read

How Brand Utility Shields Facebook

Why do people remain loyal to a brand? There are a myriad of…

1 response
Paul Bailey
Mar 19, 2018 · 5 min read

Is the logo still the most important part of a brand’s image?

People don’t really care about logos…