People don’t really care about logos anymore, do they? Well, over 18,000 page views might tell a different story. I recently shared a post on LinkedIn, which showed the changes to four leading brands’ logos — Google, Airbnb, Spotify and Pinterest — which had previously been shared on Twitter by Oh No Type Company. The recent rebrands of all these companies seemingly followed a trend of moving from characterful to clean, sans-serif styles. I compared this trend to 1960s corporate America, which reminded me of an article in the Guardian in 2014 on Helvetica’s use in that era.