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My hunch that a bunch of YouTubers shouldn’t serve your child lunch

Article originally published in The Drum

Sep 18

My hunch that a bunch of YouTubers shouldn’t serve your child lunch

Sep 18

Paul Bailey
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Paul Bailey on Brand

Constraints the bring focus

This article was originally published on JP Castlin’s excellent enewsletter Strategy in Praxis.

Sep 18

Sep 18

Paul Bailey
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Paul Bailey on Brand

How Creators Are Challenging Traditional Brand Strategy

I recently put a post up on LinkedIn asking whether the creators are taking over from the ‘traditional’ brands.

May 30, 2023

May 30, 2023

Paul Bailey
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Paul Bailey on Brand

How you’re recognised

Working for a brand agency, I am often approached to handle the strategy for a ‘rebrand’.

Mar 9, 2023

How you’re recognised

Mar 9, 2023

Paul Bailey
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Paul Bailey on Brand

The Art Of Brandalism

There is an image of an advertising campaign poster making the rounds on social media that has been marked with comments that question the…

Oct 3, 2022

The Art Of Brandalism

Oct 3, 2022

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Paul Bailey on Brand

6 Brand Strategy Models For Focus And Structure

For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a…

Jun 1, 2022

Jun 1, 2022

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Paul Bailey on Brand

How Over-Confidence Kills Creativity

Creativity is growth.

Jun 1, 2022

How Over-Confidence Kills Creativity

Jun 1, 2022

Paul Bailey
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Paul Bailey on Brand

The original Tokyo 2020 scandal

So, it’s the Tokyo Olympics very soon and there are numerous issues around the safety of athletes, the lack of fans, and whether it should…

Jun 1, 2022

The original Tokyo 2020 scandal

Jun 1, 2022

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Paul Bailey on Brand

How Constraints Deliver Brand Focus

Customers, consumers, clients — whatever we call the people who buy your product or service, no business would be around for long without…

Jun 1, 2022

Jun 1, 2022

Paul Bailey
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Paul Bailey on Brand

Accessing Deep Customer Insight

Back when I was an art student I had a very wise and passionate art teacher. Among the most common instructions she would give me when I…

May 31, 2022

Accessing Deep Customer Insight

May 31, 2022

Paul Bailey

Paul Bailey

Brand Strategy Director @halostudio_love (Cert B Corps) | 20+ years brand diagnosis, strategy, realisation | MA Brand, Communication & Culture. MMBA Marketing

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