Paul NewnesEasy e-commerce Markov Attribution with RI published an R package to simplify running attribution analyses on website clickstream data. The details are as follows:Jul 20, 2019Jul 20, 2019
Paul NewnesCloud Based Services Sentiment Analysis Head to Head – Part 2We wrote a recent article and an accompanying how-to comparing the accuracy of 3 of the big cloud sentiment analysis services and a quick…Jul 14, 2018Jul 14, 2018
Paul NewnesHead to Head Test of Sentiment Analysis Cloud ServicesI went to an event a little over a year ago at Manchester University where the topic was around Artifical Intelligence in Marketing. Rather…Jun 20, 20182Jun 20, 20182
Paul NewnesHow to (easily) get ad insights out of Facebook and into R.The Facebook ad insights API is pretty extensive and relatively simple to use. We use R for our analysis and ad automation, and the httr…Jan 28, 2018Jan 28, 2018
Paul NewnesHow to Automate Facebook Canvas Creation with R & R StudioFacebook’s shiny new toyDec 19, 20171Dec 19, 20171